Which statement describes a vision statement?

• A. The current operations
• B. Describes the market share
• C. The desired future position of the company
• D. The annual budget

Answer: (C)

A vision statement describes where the organization wants to be in the future. It lays out the desired future position, providing long-term direction and inspiration that guides strategy and decisions across the company. The option that talks about the desired future position of the company fits this purpose exactly, because it focuses on what the organization aims to achieve, not on what it is doing now or how it will operate financially. The other ideas describe present operations, a market performance metric, or a financial plan, none of which capture the forward-looking, aspirational nature of a vision statement.