Which of the following is NOT a typical company value?

• A. Integrity, boldness, honesty, fairness, trustworthiness, accountability, learning, customer experience.
• B. Profit maximization only.
• C. Compliance and risk avoidance.
• D. Customer focus and teamwork.

Answer: (B)

Company values are the beliefs that guide how people behave and make decisions every day. They reflect what a company stands for beyond just making money and include ethics, integrity, fairness, trust, accountability, learning, customer focus, teamwork, and a commitment to compliance and risk management. These values shape interactions with customers, partners, and employees and support safe, reliable, and sustainable operations.

The statement that emphasizes profit maximization only isn’t a typical value because it treats profit as the sole guiding principle. That focus can undermine ethics, safety, quality, customer trust, teamwork, and learning—all of which are important to a healthy, reliable, and long-term business. Profit is a crucial objective, but as a value, it lacks the behavioral guidance that values provide.