What should the goals in a strategic plan be?

• A. Clear, measurable, and established in a top-down manner.
• B. Vague and flexible.
• C. Aligned with random departmental goals.
• D. Hidden from stakeholders.

Answer: (A)

Goals in a strategic plan must be clear and measurable and established in a top-down cascade. When goals are specific and quantified, progress can be tracked, performance can be evaluated objectively, and resources can be allocated effectively. Starting from the top ensures the goals reflect the overall strategy and remain coherent across the organization, so every department understands how their work contributes to the big picture. This clarity also supports accountability and transparency with stakeholders, which is crucial for buy-in and coordinated action. Vague or flexible goals leave teams without a concrete target, random departmental goals create misalignment and inefficiency, and keeping goals hidden from stakeholders undermines trust and coordination. The best practice is to define SMART-style goals that are clear, measurable, and communicated throughout the organization in a top-down manner.