What is the purpose of cross-referencing the 39 subjects in the GFMAM Asset Management Landscape?

• A. To allocate budget.
• B. To compare the products and services from different members.
• C. To check spelling of terms.
• D. To assign roles.

Answer: (B)

Cross-referencing the 39 subjects in the GFMAM Asset Management Landscape is about benchmarking how different members address the same set of knowledge areas. By mapping each member’s products and services to the same subjects, you can directly compare what each offers, how deeply they cover a subject, and where capabilities overlap or differ. This helps you assess coverage, identify gaps, and make informed decisions when selecting vendors, training, or consulting options. It’s not meant for budgeting, spelling checks, or assigning roles, but rather to illuminate how various members support asset management across the shared framework.