Identify which option is a Disney vision statement?

• A. A document stating current and future objectives of an organization.
• B. To guide the organization's decisions and align with its goals.
• C. A set of core values guiding behavior.
• D. To entertain, inform and inspire people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds and innovative technologies that make ours the world's premier entertainment company.

Answer: (D)

A vision statement is a future-focused, aspirational declaration of what the organization aims to achieve and the impact it seeks to have on the world. The option about Disney expresses a broad, inspiring purpose: to entertain, inform and inspire people around the globe through storytelling, while tying that purpose to iconic brands, creative minds, and innovative technologies, and positioning Disney as the world’s premier entertainment company. That combination of global reach, a transformative impact, and an aspirational position is exactly what a vision statement describes.

The other descriptions refer to different things: one is just a generic definition of a document listing objectives, another describes guiding decisions in line with goals (more like a mission or strategic intent), and the last describes core values guiding behavior. These are aligned with, but not the aspirational, future-facing purpose that a vision statement conveys.