Developing a Business Case is best described as

• A. Creating a well-reasoned argument to convince stakeholders of the benefits of an investment
• B. A concise overview of the issues, actions, and deliverables in the business case
• C. Creating a formal plan for risk management
• D. Data and insights to support the business case and propose actions

Answer: (C)

Developing a business case is about constructing a structured justification for undertaking a project or investment. It brings together the expected benefits, costs, risks, and how the initiative aligns with strategic goals, compares options, and presents a recommended path along with the assumptions and a plan to realize the benefits. The goal is to persuade decision-makers that the investment is worthwhile and to provide a clear basis for approval and funding. Data and insights are used to support the argument, but the essence is the compelling, well-reasoned case for why the investment should be pursued.